Zune: The Origin

Remember the time when we referred to our beloved player as Argo? Then, in early July, we were all “hit” with a new name — Zune. Where’d this name come from?

Zune Logo

“The creative strategy was quite simple: Don’t try to be like iPod or to beat iPod,” he said. Instead, he had to “create a new word that will help Microsoft to create a distinct personality.” (David Placek, CEO of Lexicon)

I guess that the name wasn’t all developed by Microsoft, but indeed, was from another creative mind outside of Microsoft. Nonetheless, the name is starting to make itself out amongst the people, even outside of US. Microsoft seems to be bound to create yet another brand.

If you’re by any chance interested in the full origin of the name, Zune, check it out here! Thanks TTC!