BREAKING NEWS: Zune Discontinued…

I just came in and turned on the TV and was simply surprised by what was on the news. Microsoft have stated that the Zune brand will be discontinued…?!

I have yet to find further information on this on the web as of, since the news itself was a rather “breaking news” too. But according to the report, Microsoft have decided to abandon the brand Zune and have decided to change its media player path so that it’ll be integrated with something mobile; something that will be able to compete against the iPhone. The report has suggested that possibly a this new phone to compete with the upcoming Apple iPhone will not have much to do with the Zune. According to a Microsoft employee, the Zune was simply a way for Microsoft to test the media player water before going in to the media player plus mobile phone market. There has also been reports that the Wi-Fi in this new gadget, unlike the rather useless Wi-Fi from the abandoned Zune project, will instead offer brand new capabilities. While nothing has been confirmed, but it has been said that talks such as wireless syncing with a computer and purchasing games via a Wi-Fi hotspot rather than using the phone browser has been brought up.

Microsoft abandoning the Zune project as a whole… I personally feel pretty betrayed about all this. What was all the talk about firmware updates? What happened to Zune in the future with better Wi-Fi? What happened to all that social? Why did Microsoft dump the whole project which they’ve spent quite a sum of money on already? Why not just release the 2nd generation of the Zune if they feel that the market share isn’t as high as they expected?

More to follow as I find more news on it. I wonder what will happen to the Marketplace and all the Points I’ve already spent on it…