Free Valentine Zune 80 Players Are Microsofts Way Of Apologizing

Like some of the other Zune players that have been released lately, the Red Zune 80, better known as the Valentine Day Zune has been more popular than Microsoft expected. This Zune already has had one announced product delay, and it now seems many consumers will not have the Love Zune in their hands by February 14.

Well now it seems broken hearts are being mended. Emails have been sent out that those who were just about to get the Zune’s on time for V day may not get it on time though Microsoft is giving it their best shot. The money will be refunded and if you are on the cusp of a Feb 14 delivery you get a free Zune. This is the letter that Microsoft sent out.

“We wanted to provide you with an update on your order status.  Due to some issues in our fulfillment center there remains a chance we will miss getting your Zune to you by February 14th.  We are working hard to get your order to you as quickly as possible and we currently plan to ship your Zune within the next 3-4 days. Once your order is in transit, we will send you a shipping confirmation with a link for tracking.

Our goal is to provide a smooth customer experience for ordering, customization, and delivery.  We sincerely apologize for not meeting that goal in this specific case.  We will be refunding the entire amount of your order, which you should be able to see on your credit/debit card within 7-10 days.  We hope you love your Zune and that you will accept our sincere apology.”

This is one example of the class of Microsoft. Splendid Marketing? Good Business Ethics? Or Both?